Getting feedback from your customers or website visitors can be extremely useful and will help you to understand them better and make improvements. To start collecting feedback you first need to ask people to leave it, and providing them with a convenient feedback form that they can fill out is a great way to do that.
Unfortunately many feedback forms aren’t that effective, and in some cases actually make it difficult for people to provide feedback even if they want to. That is something you will want to avoid, and there are a few ways that you can:
- Make all the fields in the form optional
Considering the act of leaving feedback is entirely voluntary, trying to ‘force’ people to fill out specific fields is never a good idea. As a rule your feedback form should have no compulsory fields whatsoever and could even benefit from indicating the fields are optional.
At the end of the day collecting even a small amount of feedback is better than collecting no feedback at all.
- Try to keep it as short and concise as possible – and let people know
Ideally the feedback form should be able to be filled out quickly, and so you should keep it short and concise. Focus on the most important questions or the areas that you feel could benefit from feedback.
If your feedback form is short enough that it can be filled out quickly, make sure people know that. Adding a simple line that lets people know that it will only take a minute or two to fill out the form will definitely help you to get more responses.
- Use a mobile-friendly design
The fact of the matter is that a significant number of people (over half) that come across your feedback form will probably be on mobile devices. That is why it needs to be mobile-friendly, otherwise you’ll be losing about 50% of the potential feedback you could gather – if not more.
The best way to make sure your feedback form is mobile-friendly is to use a responsive design that will adjust the layout based on the screen size of the device that views the form.
Creating effective feedback forms may seem difficult at first, but there are user-friendly tools that can make it easier. For example you could try AidaForm as it will let you purpose-build a feedback form quickly and easily.
If you follow the methods described above, you should start to gather more and more feedback. However it is best to think of it as just a foundation, and over time you can improve it further by tweaking the questions that you ask and making other adjustments.